There is a lot of talk about Talent Acquisition and Employer Branding, but mostly just talk with little substance. Too often it – unfortunately –…Continue
Often I feel like a salesman, a marketer or a magician but I’d say that those represent just a small part of the role. What I’m really into is strategic total talent planning, which – when done right – will create a competitive advance for the company. Recruiting as it used to be does not meet the requirements of today’s fast paced, global and competitive job market.
Secondly, we need to blow up HR and build something fresh. Something that puts people before process. Too often HR sits on the sidelines and does not take the active role that it should. HR should never be just a support function but a key business function and an enabler. Instead of processes and systems we should focus on culture, leadership and empowerment. This applies to recruiting as well.
Times have changed and recruiting has evolved (thank goodness). Social Media, various new recruiting tools and employer branding have all shaped the way recruitment is done. Today recruitment is marketing. In many fields top candidates are in the driver’s seat and they know it. Compelling employer brand is becoming vital for successful recruitment. In this rapidly evolving world, how do you find the best talent? How do you attract them? And how do you retain them? Stick around and lets find out.
¡Viva la revolución!