There is a lot of talk about Talent Acquisition and Employer Branding, but mostly just talk with little substance. Too often it – unfortunately –…Continue
I’m an artist, a salesman, a marketer, a magician and a matchmaker. Or in another words a modern-age recruiter. But let’s face it, there are very few, if any, roles within HR that are as scrutinised as recruiting. I aim to change that. You see, the truth is that recruiting is hard and complicated and I will explain why that is.
Secondly, we need to blow up HR and build something new. Something that puts people before strategy. Human Resources as a whole is broken and needs to be reinvented. Current HR norms need to be abandoned and people in HR need to start to think and act differently. HR is not a support function but a key business function and an enabler. Instead of processes and systems we should focus on culture, leadership and empowerment. This applies to recruiting as well.
Times have changed and recruiting has evolved (thank goodness). Social Media, various new recruiting tools and employer branding have all shaped the way recruitment is done. Today recruitment is marketing. In many fields top candidates are in the driver’s seat and they know it. Compelling employer brand is becoming vital for successful recruitment. In this rapidly evolving world, how do you find the best talent? How do you attract them? And how do you retain them? Stick around and lets find out.
¡Viva la revolución!